ActiveCampaign vs Mailchimp
Email marketing is one of the most effective ways to reach customers and promote your product or service. There are many email marketing tools available, making it difficult to choose the right one for your business. Two popular email marketing tools are ActiveCampaign and Mailchimp. Let's compare them to help you decide which one to use.
Pricing
When it comes to pricing, ActiveCampaign and Mailchimp have different plans. ActiveCampaign has four plans: Lite, Plus, Professional, and Enterprise. The Lite plan starts at $9 per month for 500 contacts, while the Enterprise plan starts at $229 per month for 50,000+ contacts. On the other hand, Mailchimp has four plans: Free, Essentials, Standard, and Premium. The Free plan allows you to send up to 10,000 emails to 2,000 subscribers, while the Premium plan starts at $299 per month for 200,000+ contacts.
Winner:
It depends on the size of your email list, but for small businesses, ActiveCampaign's Lite plan is more affordable, while Mailchimp's Free plan is a great option to get started with email marketing.
Features
Both ActiveCampaign and Mailchimp offer many features. ActiveCampaign offers automation workflows, sales automation, CRM, and more. Mailchimp, on the other hand, offers marketing automation, landing pages, social media ads, and more.
Winner:
ActiveCampaign wins when it comes to features, as it offers more comprehensive sales automation and CRM features. However, Mailchimp's landing pages and social media ads are also very useful.
Ease of use
ActiveCampaign has a steeper learning curve, but it's also more customizable. Mailchimp is more user-friendly and easier to use for beginners.
Winner:
Mailchimp wins when it comes to ease of use, as it's more user-friendly and easier to navigate.
Deliverability
Deliverability is the ability of an email to reach its destination in the recipient's inbox without bouncing or ending up in the spam folder. Both ActiveCampaign and Mailchimp have excellent deliverability rates.
Winner:
Both tools are tied when it comes to deliverability.
Customer support
ActiveCampaign offers excellent customer support, including phone, chat, and email support. Mailchimp, on the other hand, only offers email support for its Free plan users.
Winner:
ActiveCampaign wins when it comes to customer support, as it offers more ways to contact its support team.
Integrations
ActiveCampaign integrates with over 850 apps and services, while Mailchimp integrates with over 250 apps and services.
Winner:
ActiveCampaign wins when it comes to integrations, as it integrates with significantly more apps and services than Mailchimp.
Conclusion
ActiveCampaign and Mailchimp are both excellent email marketing tools, but they have different features and pricing plans. ActiveCampaign has more sales automation and CRM features and is more customizable, but it has a steeper learning curve. Mailchimp is more user-friendly and easier to use for beginners, but it has fewer integrations and features. Consider your needs, budget, and level of technical expertise to determine which tool is right for you.
References
- ActiveCampaign pricing - https://www.activecampaign.com/pricing
- Mailchimp pricing - https://mailchimp.com/pricing/
- ActiveCampaign features - https://www.activecampaign.com/features
- Mailchimp features - https://mailchimp.com/features/
- ActiveCampaign integrations - https://www.activecampaign.com/apps
- Mailchimp integrations - https://mailchimp.com/integrations/